Apply to become a WOOW-vetted practitioner
Thank you for your interest in joining the WOOW Directory.
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Before you begin, be sure to review this document, which sets out the women we engage with, what you get as a member on this Directory, and a breakdown of costs for your feature.
At Women on Our Way (WOOW), we believe that no woman should have to navigate periods of growth, transition or reinvention alone. Whether she's seeking greater clarity, confidence or direction in her career, or support through a particular life stage, our aim is to connect her with trusted professionals who can help her move forward in a way that feels aligned with who she is and who she is becoming.
The WOOW Directory is a curated network of coaches and specialists whose values, expertise and approach align with the women we are here to support. Alongside helping women discover support independently, we also make personalised recommendations available for our members, based on their unique needs and circumstances.
This form is part of our vetting and curation process. It helps us understand your experience, qualifications, areas of expertise and the way you work, so that we can determine whether there is a strong fit with the WOOW community. Some of the information will be externally displayed on our website, and other parts will be used for our internal insight and membership curation.
Please note that submitting this form does not guarantee a place in the WOOW Directory. Our intention is not to build the largest directory, but a trusted and thoughtfully curated network of support that women can feel confident turning to.
If you have any questions, please don't hesitate to reach out to us at hello@womenonourway.com.
Your Details
Tell us about you and how you work.
The headshot will appear on the main directory page. The vertical individual photo will appear on your personal profile page.
Drop your photo here or click to browse
Square orientation works best. Your photo will appear in a circle on the website
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Portrait orientation required for your full profile page
Vetting
WOOW holds a high standard for every coach and specialist. Please answer honestly. Only your qualifications, accreditation and CPD appear on your profile; the rest is for our vetting.
PDF, JPEG or PNG · Max 25MB each · Up to 5 files
PDF, JPEG or PNG · Max 25MB each · Up to 5 files
PDF, JPEG or PNG · Max 25MB each · Up to 5 files
This track is for certified coaches
You have told us you do not hold a coaching certification, a regulated coaching qualification or a personal accreditation. If your work is grounded in a professional qualification in another field, such as psychology, nutrition, finance or law, the Specialist route will suit you better and asks the right questions.
PDF, JPEG or PNG · Max 25MB each · Up to 5 files
PDF, JPEG or PNG · Max 25MB each · Up to 5 files
PDF, JPEG or PNG · Max 25MB each · Up to 5 files
PDF, JPEG or PNG · Max 25MB each · Up to 5 files
Your Practice
Optional Extras
Help your profile stand out. Everything here is optional apart from Beyond the bio, where we ask you to answer any three of the five questions. You can update your profile after your application is reviewed.
Drop your file(s) here or click to browse · Up to 5 files
Community Standards
The standards everyone in the WOOW ecosystem agrees to uphold.
As a WOOW vetted practitioner, you are part of a trusted ecosystem designed to support women through periods of growth, transition, self-discovery and transformation.
We ask everyone in the WOOW Directory and in our community to uphold the following standards:
Practice within your scope
Practitioners agree to work within the boundaries of their qualifications, experience and scope of practice.
Some topics fall outside your scope of support. These include, but are not limited to, trauma, severe mental health concerns, eating disorders, abuse, addiction and clinical conditions. If they arise, you agree to responsibly refer women to appropriately qualified professionals or services.
Prioritise emotional safety
Practitioners agree to create spaces that are respectful, non-judgemental, inclusive and emotionally safe.
We expect practitioners to support women with care, integrity and professionalism, recognising that many women within the WOOW community may be navigating vulnerable life or identity transitions.
Uphold integrity & honesty
Practitioners agree to represent their qualifications, certifications, experience and areas of expertise truthfully.
Practitioners should not make unrealistic promises or position their support as a replacement for therapy, medical care or licensed mental health support.
Respect confidentiality
Practitioners agree to respect the privacy and confidentiality of the women they support, except where safeguarding or legal obligations require otherwise.
Contribute constructively to the community
Practitioners agree to contribute to the WOOW ecosystem in ways that are thoughtful, supportive and aligned with our mission. Content shared within the WOOW community should:
- encourage deeper self-understanding
- support values-aligned growth
- foster reflection, clarity and meaningful conversation
- avoid fear-based, manipulative or overly promotional messaging
Continue professional development
Practitioners agree to maintain ongoing professional growth through continued learning, supervision, reflection or development practices where possible.
Application Received
Thank you for applying to join the WOOW Directory. We review every application personally and will be in touch as soon as we can. If your profile looks like a fit, the next step is a call with our Founder, Sade.
If you have any questions, feel welcome to connect with us at hello@womenonourway.com.
A note on our vetting
WOOW holds strict vetting standards for the Directory, and we're currently unable to accept coaches in your field without certification and at least 50 hours of coaching experience.
If your circumstances change, we'd warmly welcome you to apply again. Any questions, please reach us at hello@womenonourway.com.
